Privacy Policy

Introduction

Cardinal Data Solutions (https://www.cardinaldatasolutions.com) operates the Bus RT Insights marketing website. This policy explains what information we collect when you visit our site, how we use cookies and analytics, and how to contact us about your privacy.

This policy applies to this marketing website only. Use of the Bus RT Insights application platform is governed by separate terms and policies provided to customers.

Cookies and Google Analytics

With your consent, we use Google Analytics 4 to understand how visitors find and use our website — for example, which pages are viewed and how long visitors stay. This helps us improve our content and reach transit professionals interested in GTFS, CAD/AVL, and transit performance analytics.

What we collect (with consent)

• Pages visited and time on site
• Approximate geographic region (country/city level)
• Device type, browser, and referral source
• Anonymous usage patterns (no personally identifiable information by default)

Your choices

When you first visit our site, you can accept or reject analytics cookies using the banner at the bottom of the page. If you reject cookies, Google Analytics runs in a limited mode without storing analytics cookies on your device.

You can change your choice at any time by clearing site data for www.cardinaldatasolutions.com in your browser settings and revisiting the site.

Google may process data on servers outside your country. See Google's Privacy Policy for how Google handles data.

Contact form and email

If you submit a demo request or contact us by email, we collect the information you provide (such as name, organization, email address, and message) solely to respond to your inquiry. We do not sell or share this information with third parties for marketing purposes.

Server logs

Our web server may automatically record technical information such as IP address, request time, and browser type for security and operational purposes. These logs are not linked to Google Analytics data.

Third-party links

Our site may link to external services (for example, LinkedIn). We are not responsible for the privacy practices of those sites.

Your rights

Depending on your location, you may have rights to access, correct, or delete personal information we hold about you. To exercise these rights or ask questions about this policy, contact us at info@cardinaldatasolutions.com.

Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top of this page will reflect any changes.

Contact

Cardinal Data Solutions
Email: info@cardinaldatasolutions.com